Description
British Fires: Redefining Electric Fireplaces with Innovation and Style
British Fires has set a new benchmark in the electric fire industry, gaining widespread recognition for their award-winning New Forest media wall range. Famed for its blend of elegant design and reliable performance, the brand has become a trusted name across Europe and the Middle East. Their cutting-edge LED flame technology continues to impress, delivering stunning realism and visual warmth that transforms any space.
Introducing the Sway 16” Inset Electric Fire
Expanding their collection, British Fires proudly presents the Sway 16” Inset Electric Fire—their first model designed specifically for the popular 16-inch fireplace opening. Staying true to the brand’s reputation, the Sway offers lifelike flame visuals, intuitive controls, and timeless design—perfectly suited for traditional settings such as living rooms, bedrooms, dining areas, or home extensions.
Designed to recess into a standard 16″ back panel, the Sway features a full-depth engine (164mm), allowing room for the luxurious Deluxe Real Logs fuel bed. This sits against the brand’s signature Black Edition backdrop, enhancing the contrast and depth of the flame effect. Choose from three flame colours—Orange, Red-Orange, or Red—with adjustable flame speeds to set the perfect mood.
And with no front glass panel, the Sway delivers an open, natural fire aesthetic—creating the look and feel of a real fire with all the convenience of electric.
