Description
British Fires has redefined expectations in the electric fire market, earning widespread acclaim for their award-winning New Forest media wall range. Known for combining sophisticated design with dependable performance, the brand has become synonymous with quality and innovation. Their LED flame technology continues to turn heads across Europe and the Middle East, offering unmatched realism and visual appeal.
Now, British Fires introduces the Sway 16” Inset Electric Fire—their first entry into the popular 16-inch inset category. Staying true to their reputation, the Sway delivers immersive flame realism, intuitive controls, and elegant styling, all tailored for traditional fireplace openings. Whether placed in a living room, dining space, extension, or bedroom, the Sway becomes an instant focal point that enhances the entire space.
Built to recess into a standard 16″ fireplace back panel, the Sway features a full-depth engine (164mm), providing space for the beautifully crafted Deluxe Real Logs fuel bed, set against a rich Black Edition backdrop. This dark interior adds contrast and drama, highlighting the three flame color choices—Orange, Red-Orange, or Red—with variable flame speeds to suit your atmosphere. Without a front glass panel, the Sway offers a natural, open-fire look that feels as authentic as it appears.
